The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards.
Digital Marketing is one of the integral part of marketing in this digital world. Most of the customers for any type of business can be found through digital Medias.
Digital Marketing is both the challenge and opportunity for the business houses.
Digital Marketing as Opportunity
Digital marketing is one of the new marketing technique. Large number of audiences can be attracted through digital Medias. Digital Medias could be 24*7 working staffs providing the business information to the customers. Different campaign through digital Medias can be inaugurated to attract new customers. Personalized marketing strategy could be implemented through digital marketing, which could increase the potentiality of ads conversion to sales.
Digital Marketing as Challenge
Digital Marketing can be a challenge for business houses as the cost of marketing will be increased with the digital marketing. Website development, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Website update, etc. are time and cost consuming task required for digital marketing.
Another challenge for digital marketing is competition with global brands. Larger brands could easily convert their marketing strategy and adopt the digital marketing. While, it could be difficult for local business houses to adopt on new marketing strategy as they could not effort the budget for the adoption on new technology. So, it would be difficult for local business to compete with global brands.
Thus, taking into consideration for both opportunities and challenges for digital marketing, it is necessary to make appropriate marketing strategy.
Role of social media in digital marketing
Various social media are available in this modern world. Facebook is the mostly used social media. Similarly twitter, LinkedIn, WeChat, etc. are some of the wide used social Medias.
Emergence of social media makes the world closer. Digital communication is possible because of availability of all these social Media. Most of the time people get engaged in social medias. So, business houses can find their customers in these medias.