Introduction to SEO

With the development of information and technology, almost all the types of business needs the Information and technology sector to enhance their business. All the business houses stared using digital media for the purpose of marketing. SEO is one the digital media marketing technique which is used as search engine marketing. In this process, the particular site is brought top in the search engine when user searches for the particular query.

There are mainly two types of Search Engine Optimization technique which are discussed below:

  • On-page Optimization
  • Off-page Optimization

On-page Optimization

Here we add, modify the contents in the website which is to be optimized in the search engine.

(For Example: If I want to optimize the site named, I will be adding contents in my website, I will be adding appropriate keywords in the site. I will be adding all the meta details needed in the site.)

Off-page Optimization

Here the link of our site is added by other different sites without making any changes in the website that is to be optimized.

(For Example: If I want to optimize the site name, I will be requesting other sites to post the link of my site on their website. Sharing the link on social medias such as Facebook, twitter, LinkedIn, etc. are some of off-page optimization technique. Besides social bookmarking, directory submission, forum posting, answering in the forum are some of the famous off-page optimization techniques. )

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